If you are looking to practice viral marketing, I’ve got one piece of advice for you. Stop creating new content. Seriously. Stop trying to create viral content from scratch. Your chances of failure are quite high. I know this is the kind of thing that you probably would find hard to accept, but this is also the truth.
For every one hundred new pieces of content, very few go viral. In fact, it’s probably less than 1%. However, considering the tremendous amount of content generated every single day (and I’m talking about in the neighborhood of between 2 million and 2.5 million pieces of content), there is a tremendous amount of content going viral every single day.
Even though they are statistically small, given the huge numbers of content producers and content consumers involved, this translates to a fairly large amount of viral content every day. This is why it’s really a good idea to just piggyback on the virality or viral appeal of content in your niche instead of coming up with your own. You save a tremendous amount of time, effort and money.
Also, you might even end up saving your business. Seriously. Let me tell you if you are trying to create viral content and your first piece of content fails followed by the second piece and then the third piece and so on and so forth, by the time you get to your twentieth piece, you’re probably so demotivated and so depressed that you probably would be tempted to throw in the towel. I really can’t blame you for thinking that.
So, do yourself a big favor. Don’t put yourself in that situation. Focus instead on picking out content that already has traction in your niche. Curate that content and find additional niche-specific viral content.
That’s how you play the game. You leverage other people’s work. You get them to do your homework.
Of course, this has to be done on a win-win basis. What do I mean by that? Well, you drive traffic to them and they help you out by their high-quality content increasing the credibility and expertise level of your brand. Everybody wins.
That’s how you play the game. That’s how you repackage existing viral content to maximize your brand’s visibility.
As simple and as exciting as all this sounds, there’s one big issue: how do you find niche content that is truly viral. Depending on your niche, you might have a very hard time. For instance, there’s not that many black lung lawsuit viral content videos out there on social media. How do you attract a similar enough audience? Find content that is in a niche that is somewhat close to your niche. Next, pair this material with a call to action that is very targeted to your niche. If you do this correctly, you are going to be using the specificity of your call to action to filter your audience. This is how you deploy content that is ‘close enough’ to deliver viral traffic.
