Content curation is really an answer to many prayers because, let’s face it, it’s quite rare for people to come up with brand-new content and have that content completely take off. With everything else being equal, your chances of being hit by lightning is actually going to be better than coming up with truly viral content that makes you money.

I’m not saying it doesn’t happen. I’m not saying that people cannot make me money off viral original viral content. What I am saying is that given the costs and benefits involved as well as the likelihood of success, you probably are better off doing something else.

This is why I suggest that you use content curation. When you curate content, you’re basically creating a win-win situation. You’re driving traffic to a third-party website so they are happy. You’re also building up your credibility by sharing that content.

Also, when you share their content, there’s a link to your site so people can visit your website or visit your social media platforms and otherwise do certain things that end up with you making money. Everybody’s happy, right?

Now, here’s the problem. How can you tell which content to curate and which pieces of content to ignore? This is a big deal because if you try to curate worthless content, you’re not doing yourself any favors. They’re not doing well for a reason. People, for whatever reason, are not interested in them.

I wish I could tell you that it’s very easy to tell high-quality content from low-quality content. I wish I could tell you that it would be very easy for you to distinguish content that is tried and proven, as far as viral appeal goes, from content that falls flat.

Unfortunately, just looking at surface appearances, you won’t be able to make it. Seriously. In fact, there are many non-viral pieces of content that are very well-produced. I’m talking about 4K resolution, really crisp and informative video scripts, amazing voiceover quality, great animations, you name it.

However, despite how slick, tight and well put together that video content is, I can’t for the life of me figure out why it did not take off. You would assume that something well-produced would have at least several million views. Unfortunately, that’s not the case.

So, instead of wasting time trying to figure out why a piece of content went viral and another piece didn’t, focus instead on content in your niche that is already viral. By looking at the number of shares that it has, you can get a crystal-clear estimation of just how viral this piece of content can be. Focus on that. Stop the analysis there.

So, do yourself a big favor. If you want to piggyback on the viral content appeal of materials you’re curating, you need to pick the right piece of content. Follow my advice above.

If you want a more detailed instruction sheet on how to do this to maximum effect, click here.


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